At Never Offside, we have a huge emphasis on the importance of creating a sense of exclusivity in our platforms. From our experience, it is the most effective way to increase user numbers and build a sense of belonging and overall appeal to the users. The majority of our partnered clubs have developed their own concepts on how to capitalise on exclusivity. Listing them all would be an impossible task, but here are some examples of recent stand-out efforts:
🏒 Svenska Ishockeyforbundet - Early access to tickets
🏒Stavanger Oilers - Exclusive partner events and match programmes
🏒 Västerås IK - Exclusive news surrounding the team
🏒 Örebro Hockey - Video series following the club behind the scenes
🏒 Storhamar Ishockey Elite - Discounted prices on tickets
⚽️ Vålerenga Fotball Elite - A vlog series following the team in pre-season
⚽️ Sarpsborg 08 - Members get discounts around the arena
⚽️ BK Häcken - Video announcement from the sports director to the partners
As mentioned, we could have listed a lot more here, but this will do for now.
Are you curious about how you can increase engagement by offering exclusive content? Get in touch and we will be more than happy to expand on the topic 🙌