Today, Never Offside is proud to announce a partnership with Brynäs for the upcoming season. Together, we will work to increase the business opportunities for the club’s partners while actively increasing the engagement of their fanbase.
“We have been heading in this direction and have been in close discussions with Never Offside for a long time. We always strive to be at the forefront and to raise the level of service to our business partners, loyal supporters and members. We have a lot to tell, there is always a lot going on in our club, and today, a club with our ambitions must be mobile with our loyal target groups. A number of our partners have requested the opportunity to do business in a more concrete way both with each other and with our loyal supporters”, says Jakob Westerlund, Commercial Manager at Brynäs IF.
“Brynäs is one of the classic and long-standing clubs in Swedish sports and a real feather in the cap of our family of elite sports clubs. Even though the Brynäs men's team ended last season with relegation to Hockeyallsvenskan, Sweden's most entertaining league, Brynäs is always a club with a story to tell. This is a partnership we actively worked for a long time to land”, Christer Haglund, CEO at Never Offside.
Making it official with some lovely merch 🤩
From Never Offside’s side of things, we are happy to work with such a prestigious brand and club. Truly a long-standing behemoth of Swedish ice hockey, and one we are proud to add to our family of clubs.
The club has an unusually high level of ambition both on and off the ice and their fantastic community involvement extends far beyond the ERP Monitor Arena. The club never sleeps and even in this area the ambition is high and they want to deliver a world-class product to the target groups and their immediate area. This is precisely why I know that we will succeed together, continues Haglund.
The app will be introduced to supporters and partners during the month of August and then work will follow to ensure that all functions, company presentations and exclusive offers will be in place. In addition to a better way for partners to do business within the network, through the app, Brynäs IF will enable a new exclusive communication channel and a new administration tool for our supporters. An important function to increase ticket sales and over time also enable an increased frequency of "click and collect" consumption in the arena. A step that is also in line with increasing the experience and efficiency for visitors in the arena.
With Never Offside's platform, we have found a platform that covers very large parts of our needs and we know that many other clubs are satisfied and have made great commercial, administrative and communicative progress. We must do this well, as we always want to do when we invest, concludes Westerlund.
The application will be available to download before the start of the season.
We look forward to the future with Brynäs by our side 🖤💛
