Storhamar set a new record for the highest ever amount received from one item as Andreas Martinsen's jersey ended at an astonishing 14,000 NOK. In total, the club made over 100,000 NOK from the entire auction, with half of the proceeds going to Pride Hamar.
Screenshot from Storhamar Hockey's app.
The jerseys worn during the matches throughout the week were also showcased and auctioned in the clubs' apps. This is a good example of how one can commercialize through community engagement and also generate revenue for the club.
The Norwegian sports president, Zaineb Al-Samarai, also participated in the event and dropped the puck between Vålerenga and Lillehammer.
At Never Offside, we believe in the importance of creating an inclusive and welcoming environment for all, and events like Pride Week exemplify the positive impact that sports can have on fostering unity and breaking down barriers.
A special shoutout to Cato Cocozza and Thomas Kristiansen from Elitehockey for their outstanding efforts in organizing an unforgettable week filled with joy, acceptance, and appreciation for everyone in the hockey family.
Let's continue to promote diversity, equality, and the spirit of sportsmanship both on and off the ice! Together, we can make a difference and create a hockey community that embraces everyone.🙌
All teams in the league and the referee had their own custom jerseys for the matches during the week. Photo: Fredrik Hagen
Last week, the Norwegian ice hockey community came together to celebrate Pride Week, and Never Offside are incredibly proud to have played a role in it.