Never Offside 🤝 Frölunda HC

Today, we are delighted to announce that one of the biggest brands in Swedish sport, Frölunda HC, has joined our growing family of clubs. In doing so, they become the most recent club from the highest division of ice hockey (SHL) to join us. The SHL is an important market for Never Offside and we are thrilled to continue growing there 🏒 🚀

Without further ado, here are some comments about the partnership from both parties.

🗣 "I got in touch with Never Offside early on and saw several advantages for Frölunda. However, we always conduct thorough analysis before entering something as important and central for the club as a new business and communication channel. We have spoken with colleagues in other clubs who already use Never Offside's product, so we are well-prepared for what is to come. I am happy and satisfied as everyone who follows the club will now get more of Frölunda, and the new Frölunda app offers a variety of new features on the mobile phone such as news, statistics, offers, event information, and ticket management, among others. It will be a welcome addition to our new season," concludes Henrik Bengtsson, Sales Manager at Frölunda HC.

🗣 “We have worked for a long time on this agreement, it has been a positive and forward-leaning discussion that has finally resulted in a long-term partnership. I want to extend a big thank you to some of our other family members including BK Häcken, Leksands IF, and Färjestad BK, who have all endorsed both the platform and our company throughout the process. It's great to have such satisfied customers, and that's also why we call it a family. One of the requirements Frölunda has set is that we should have regular business development meetings with the other SHL clubs, and we look forward to expanding that to other leagues and sports. It's going to be a lot of fun; we'll have another demanding partner to work with, but that's exactly how we grow and evolve as a company," says Christer Haglund, CEO of Never Offside.

The app is under development and we look forward to bringing you more information about the partnership soon 🤩