Customer Highlights: Folkets Lag

How can you build excitement and offer exclusive content ahead of the World Championship? 🇸🇪🏒

🎉 Nearly 8,000 users of the Folkets Lag app were the first to access Sweden’s national team roster for the International Ice Hockey Federation (IIHF) Ice Hockey World Championship 2025. Among them, over 3,100 Gold Members received early access and unique benefits — a smart way to engage fans and partners in the lead-up to the tournament.

⭐️ It’s a great example of how the platform can be used to create exclusivity, boost engagement, and build a stronger sense of belonging. Timely access and tailored content can turn passive followers into active supporters.