The Importance of Exclusivity
At Never Offside, we have a huge emphasis on the importance of creating a sense of exclusivity in our platforms. From our experience, it is the most effective way to increase user numbers and build a sense of belonging and overall appeal to the users. The majority of our partnered clubs have developed their own concepts on how to capitalise on exclusivity. Listing them all would be an impossible task, but here are some examples of recent stand-out efforts:
đ Svenska Ishockeyforbundet - Early access to tickets
đStavanger Oilers - Exclusive partner events and match programmes
đ VĂ€sterĂ„s IK - Exclusive news surrounding the team
đ Ărebro Hockey - Video series following the club behind the scenes
đ Storhamar Ishockey Elite - Discounted prices on tickets
âœïž VĂ„lerenga Fotball Elite - A vlog series following the team in pre-season
âœïž Sarpsborg 08 - Members get discounts around the arena
âœïž BK HĂ€cken - Video announcement from the sports director to the partners
As mentioned, we could have listed a lot more here, but this will do for now.
Are you curious about how you can increase engagement by offering exclusive content? Get in touch and we will be more than happy to expand on the topic đ