In 2023, it felt like the entire world, especially world leaders, was significantly offside. The sports industry is, of course, affected when everything becomes more expensive, and both businesses and individuals tighten their grip on their wallets. It is often said that in tougher times, it is easier to excel and gain market share. For Never Offside, it has been a good year as we continue to build the Digital Arena, help our customers stay onside and generate new revenue streams and opportunities. We have welcomed many new members into the Never Offside family, including the Swedish Ice Hockey Association, Färjestad, Brynäs, Björklöven, Södertälje SK, Vålerenga Hockey, Vålerenga Fotball, Stavanger Oilers, and more. At the same time, our business is growing in many of our existing clubs as more functionality is put into use, and the clubs become more savvy and comfortable using our product.
We have strengthened the Never Offside team during the year with three new additions Johan Falk, Kristian Persson, and William Quist. We also look forward to officially announcing the addition of Stuart Lock, who has 30 years of experience working for Arsenal and Millwall, soon. Stuart will be working from London, England and is going to be the key piece for us as we look to enter the UK market. Keep your eyes peeled for the announcement in January.
Our platform is fantastic and will only continue to improve with time. We are creating club apps that become impactful revenue generators, streamline the daily operations of the clubs and increase communication effectiveness. We will take on a greater responsibility for the revenues of many clubs, and we are expanding our geographical presence. It is also a great testament to our impact when more and more industry professionals seek collaborations and integration with our mobile platform. We have a very attractive interface, and the club apps have evolved to become the mobile gateway to everything the club stands for and offers. In our platform, you can find tickets, statistics, news, membership cards, offers, events, and much more.
In all my meetings with potential customers, I present an image of six people standing in a line, all staring at their mobile phones. While showing the image, I ask if there is anyone in the room who doesn't believe that sports clubs must engage with their target audiences through mobile devices. So far, no hand has been raised, proving we are on the right track and that our platform can bring real value to any club.
Thank you for this year, dear customers and friends. 2024 promises to be a great year where we will continue to take new steps together.
Christer Haglund,
CEO of Never Offside
