Hello, customers and colleagues in the sports industry,
After an intense spring, the summer has really kicked off and shown its best side. This, along with the European Athletics Championships, Euros, and the upcoming Olympics, puts our work discipline to the test. Green golf courses and enticing padel courts make it more challenging. However, we continue progressing by adding new functionality and welcoming new customers to our family of clubs.
Our platform has continued to develop and is now a revenue machine for the transitioned clubs. I was at a conference with the SHL/SDHL/HA a few weeks ago where the leagues managed to bring in Michael Sutherland, Chief Transformation Officer for Real Madrid, who talked about how their journey began. Despite having millions of supporters worldwide, they did not sell digital advertising spots and it was insanely expensive to get physical spots at the Bernabeu. Today, it’s completely reversed, though the physical aspect isn’t cheaper. Digital activation opportunities are huge new revenue streams, but you also need to transition and start collecting data to help companies calculate their investments.
Leading the way today are both Swedish and Norwegian ice hockey. We are currently working with all 10 clubs in Norwegian Elite Hockey, and as of now, we have 7 out of 14 SHL clubs and the same number in HockeyAllsvenskan. We have only scratched the surface. Below you can read more about this and see examples of clubs that have successfully started adopting the new business opportunities.
I also want to highlight new strong partners with whom we are making everyday life more manageable and profitable for the clubs. Our platform is the mobile entrance to the digital arena and the clubs benefit from providing behind-the-scenes necessities such as tickets, statistics, news, auctions, and much, much more. In doing so, the clubs and their target groups can have easier access to everything they care about.
The future is exciting and development is moving fast. Make sure to recharge your batteries during the summer.
I wish you all a great summer on behalf of myself and the rest of the Never Offside team!
Christer Haglund,
CEO of Never Offside
