Today, we are incredibly excited to announce a new partnership with one of Europe’s biggest ice hockey clubs, Färjestad BK. This is a partnership that has been in the works for a long time, and one we are proud to be able to announce to you all. FBK are the current reigning champion of Swedish ice hockey and is considered one of the absolute strongest brands in Swedish sport both on and off the ice.
We like to get a comment from our partners about the partnership and their reasoning for working with us. Today is, of course, no different, and this is what FBK’s Commercial Manager, Helen Högberg, had to say about it:
“We have had a dialogue for quite some time internally about the need to develop our digital presence and create new and added value for all our target groups. With the FBK app, we will be able to offer new revenue streams to our partners. We will get closer to our fans and members while providing them with a new way of engaging with the club. Ultimately, we will also be able to connect our partner network with our private market in a smooth manner - ensuring increased value for both sides. Together with Never Offside, we have many ideas in regards to new ways of engaging our target groups not only during matches but also during the rest of the year”.
"Färjestad is one of a handful of clubs in Sweden that I have wanted to bring in as a partner since the start of the company. Because that is exactly what we will now be - partners. Building the digital arena and building new commercial revenues, becoming more accurate in your communication and getting an increased commitment from the entire community requires close cooperation and a partnership. Elite sports usually have their target groups simply defined. It is mostly men and among the sponsors and partners there are preferably sports-interested middle-aged and older men with a heart for the club. By utilizing the possibilities of digitization in general and with your own mobile communication channel specifically, you can easily and efficiently have different and tailored messages to different target groups – men and women, old and young. If you're not involved here, you're missing out on big, new revenue opportunities”, says Christer Haglund, CEO at Never Offside"
Naturally, everyone here at Never Offside is looking forward to getting started on what we are sure will be a successful partnership. Development of the FBK app will start right away, and we are looking forward to showing you the finished product.
Best of luck for the remainder of the season FBK!
