🤾♂️ Handbollsallsvenskan
As the first league in Sweden, HAS signs a deal with Never Offside to develop full-scale "Club Apps" for its member clubs. Never Offside currently works with about 40 elite sports clubs in Sweden, where the initial focus was to create business value for the clubs' partners.
It was recently announced that Never Offside has merged with The Fan Group, which primarily offers clubs several supporter-related business opportunities that increases revenue opportunities and loyalty among the clubs' consumer groups.
As Club Manager at HK Aranäs, I have worked with Score and Never Offside for some time and am super satisfied with the response we have received, above all, from our partners. Following the merge with The Fan Group, we saw the pieces of the puzzle fall into place, and there was no doubt this is a project we want to be part of, says Johan Falk, Chairman of the Board of HAS. I am convinced that all clubs and leagues will go this way. Digitalisation drives revenue in society in general, apps, e-commerce, etc. and not least, it will be important for many of our smaller clubs to simplify administration and processes.
An exciting approach and a league that is developing and seriously wants to take responsibility for its development. Developing the club's digital arena is not something you buy. Instead, it is a journey over time that is made more difficult by the constant changes in the clubs' boards and operational management. The clubs need continuity, a permanent meeting place for the target groups and to take charge of their communication channels, says Christer Haglund, CEO of Never Offside. A very important effect when an entire league works on the same digital platform is that it will greatly increase the attractiveness for companies to want to be seen and work together with the league and its member clubs.
The work of building apps for several of the clubs in the league has already begun and more are on the way.
Contacts:
Christer Haglund, CEO Never Offside, christer.haglund@neveroffside.com
Johan Falk, Chairman of the Board Handbollsallsvenskan, johan.falk@hkaranas.se
