A long-term customer and overall great club, Hammarby, are extending their partnership with Never Offside for three more exciting years. We are delighted that the club has decided to continue and extend the partnership as they aim to provide more value to their partners and fans. Furthermore, Hammarby officially becomes the first club from Allsvenskan to join our new platform following the merger with The Fan Group.
Having used our platform for B2B purposes for multiple seasons already, Hammarby is now ready to take the step into our new platform, with B2C functionality, and offer their fans a way to get closer to the club.
Boasting an impressive average attendance of around 26.000 this season, Hammarby has the largest following of all the clubs in Allsvenskan. Combining this with their social media presence where they have over 300.000 followers accumulated on the biggest platforms, it is fair to say the club’s reach is incredibly large. Naturally, this makes us here at Never Offside quite excited as we become a key part of helping the club grow further and entertain all its fans, followers and partners.
As always, we like to get a statement from our clubs on why they decided to partner with us and how they view the future with us on board. Today is no different, and when asked, this is what Patrik Blomquist, head of sales at Hammarby, said:
“Having worked with Never Offside for multiple years and seeing the success we have had with our partners during that time, extending the partnership has become a natural decision for us. Now, I am excited to see what the platform can offer our fans as well. My colleagues and I have seen demos and designs of the new app, but getting the actual product in the hands of everyone who loves the club will feel special.
I know what Never Offside brings to the table, and there is no doubt this partnership will continue to impress and provide value for all our stakeholders. The addition of B2C functionality and a refreshed design is very welcome and I look forward to seeing the impact it will have.”
“Hammarby is a leading club in more and more areas within Swedish football, and with this step, there is no doubt that they are also taking the lead when it comes to how to meet their partners' demands and wishes. With our product as a part of their new digital strategy, it will be easier than ever to bring fans and partners closer to the club. While most other clubs still spread their messages via multiple digital platforms, Hammarby takes command of their channels and orchestrates them according to their plan”, says, Christer Haglund, CEO of Never Offside.
At Never Offside, we view Hammarby as a partner who has been willing to embrace what our product can offer, and have therefore seen the success it can bring. We are delighted that they have decided to extend their contract for another three years. Now, we are working hard to deliver the new platform to them so they can get to work and truly explore all the possibilities that come with it.
On behalf of everyone at Never Offside, thank you for your continued loyalty.
TILSAMMANS ÄR VI HAMMARBY
Contacts:
Christer Haglund, CEO at Never Offside, christer.haglund@neveroffside.com
Patrik Blomquist, Head of Sales at Hammarby Fotboll, patrik.blomquist@hammarbyfotboll.se
