We are writing Never Offside history today as we are, for the first time ever, partnering with a Sports Association. To be exact we are partnering with the Swedish Ice Hockey Association - a massive deal for us simply due to how big and important the sport is in Sweden. The national team is very successful with some of the country’s honours including eight world championship gold medals and two Olympic gold medals.
“Our first, but not last, agreement with a sports association. The commercial team in the Swedish Ice Hockey Association is both innovative and ambitious under the strong leadership of Christer Plars, and we had a lengthy dialogue about the design and timing of launching the platform. Now there will be a lot of exciting events and news that the association wants to communicate, and there is, as always, a huge interest among the Swedish people in following our perhaps most popular national team. A feather in the cap and further proof that we are in the zone”, says Christer Haglund, CEO of Never Offside.
“This is an important investment that we are making towards our target groups and we will tell you a little more in detail when we launch in November”, says Christer Plars, Commercial Manager at the Swedish Ice Hockey Association.
The platform is currently under production, and we, as well as the Swedish Ice Hockey Association, look forward to sharing more details when it is due to be released.
