2024 has been a year of great growth for Never Offside and our partnered clubs. There are a lot of moments and highlights both internally and externally that we can look back on proudly. In reflection on the year that is soon to be over, we have summarised some of the many key metrics and success stories:
The total user base in our apps has increased by over 100% throughout 2024, ultimately helping us surpass 200.000 users in November. The reason for this is the addition of 10 new clubs, but also our existing customers taking new steps in engaging their fanbases.
One of the key modules in our platform is “Events”. The facilitation of events for both the B2B markets and the B2C markets is something our partnered clubs have really found value in. In total, we facilitated events for more than 50.000 people in 2024.
Speaking of B2B markets, the clubs’ partners cannot be underestimated. They bring so much value to the clubs, and here at Never Offside, we see the mission of helping both our clubs and their respective partners as one of our top priorities. This has resulted in more than 8.400 companies and 15.000 employees being registered in our apps so far. These companies have, in total, posted over 440 exclusive offers to other app users and partners of their respective clubs.
Auctions are a module that can generate easy revenue for all the clubs. The most common items to auction off are the teams' jerseys, usually at the end of the year or after a special event. In 2024, our partnered clubs generated just short of 3.500.000 Norwegian kroner. Certainly not bad by any means, but this is also an area where we see huge room for improvement as more and more clubs start using us as their preferred auction host.
2024 also became a significant year in Never Offside’s history as we moved away from our own ticketing system. A big decision for us as it had been the cornerstone of our product for many of our Norwegian customers. Looking back, we definitely made the right decision though. We have now partnered with all the major ticketing services in the Nordics, and since September (the start of the ice hockey season), approximately 30.000 tickets from those external providers, have been sent from one user to another in our apps.
Finally, not in direct relation to our apps themselves, we would like to give ourselves small applause for hosting our first Best Practise Conferences. We often talk about “The Never Offside Family”, and the importance of working together by sharing ideas and experiences across sports and borders. Our conferences were hosted for the SHL, HockeyAllsvenskan, EHL and NTF, and further proved the effect of the family we have created here.
