Tradition and Innovation – A Perfect Match🤝

Odds Ballklubb and Never Offside are entering a long-term partnership to strengthen the club’s commercial and communication efforts. The partnership will provide all the club’s target groups with a Club App, enabling them to follow everything happening at the club around the clock, all year round.

⚽️ Founded in 1894, Odds BK is not only a club with a rich heritage, it is Norway’s oldest football club altogether. In terms of sporting success, the club is a 12-time cup champion, the most of any club in Norway. Odds BK leads Norway in climate and environmental initiatives and, with “Odd Bærekraft”, has a solid foundation within the community to rely on as it sets its sights on more success in the future.

🗣️ “I’ve been impressed by many aspects of the club during our dialogue leading up to this agreement,” says Christer Haglund, CEO of Never Offside.

“With the combination of tradition and an unusually strong set of values to build upon, this will be a great partnership. There are significant benefits to be gained by reaching stakeholders directly through their phones, sharing all the good the club does for the community, and detailing the journey back to the top league.”

💭“We’ve been considering this for a long time – there’s no doubt that we need a digital meeting place,” says Dag Harald Johansen, Marketing Director at Odds Ballklubb. “When we came into contact with Never Offside, there was no hesitation. We want to improve our ability to communicate effectively and ensure that the club is always accessible and relevant to those who follow us.”