Never Offside Sporttech continues its Nordic expansion by signing a strategic agreement with Norwegian top club LillestrĂžm SK. The partnership marks an important step in the companyâs ambition to strengthen its position as a leading provider of mobile platforms in the Nordic market, now with more than 50 unique club platforms.
LillestrĂžm SK, one of Norwayâs most traditional clubs with a strong supporter base and a clear elite profile, will through this collaboration implement Never Offsideâs digital platform and business models to build new revenue streams, strengthen partner value, and maximize its digital presence.
đâLillestrĂžm SK is a club with a strong identity, proud history, an outstanding 2025 season behind them, and very high ambitions. Being trusted to work with them in their continued commercial development is a clear validation of the strength of our model and our offering,â says Christer Haglund, CEO of Never Offside Sporttech.
The collaboration includes:
âą Data-driven optimization of commercial rights
âą Development of digital activation concepts for partners
âą New structures for sponsorship revenue and business reporting
âą A simpler and more engaging way for fans to follow their favorite club
For LillestrĂžm SK, the agreement is part of the clubâs long-term strategy to professionalize and future-proof its commercial operations. It is also both exciting and an honor that Ăyvind Thoresen, Managing Director and founder of the well-established IT company Cloudberries AS, has been heavily involved in the project, contributing with quality assurance and valuable insights. Cloudberries, in addition to being an important part of LSK in many ways, is also the clubâs main sponsor and the key enabler behind the LSK platform initiative.
ï»żđâWe are a club with strong momentum after last seasonâs sporting success, but we have also grown commercially â our partners have played an important role in that progress. Through the collaboration with Never Offside, we strengthen our position across all areas. We see this as the beginning of a long journey together, creating better conditions for sustainable growth,â says Kari Herredsvela, Head of Sales & Partnerships at LillestrĂžm SK
đâWith this collaboration â our seventh club within NTF (Norsk Toppfotball) â we strengthen our foothold in the Norwegian market. Our local presence and proactive approach to our clients once again confirm that our platform serves the entire club and meets the demands of all key target groups. LillestrĂžm just completed a historic season, winning the OBOS League in a superior way, becoming Cup champions, and going unbeaten all year. Itâs one of Norwayâs hottest clubs right now,â says Oskar Ăstlund, Sales Executive at Never Offside Norway.
A warm welcome to Never Offside family LSK!đ€đ