Today, we are very excited to announce our partnership with Leksand IF (LIF). LIF plays in what is widely considered the second-best ice hockey league in Europe, the SHL. The club has been a part of Never Offside's Score network for some time but will now also start using the fan engagement functionality that has been added after the merger with The Fan Group. With this partnership in place, they officially become our first partnered club from the league to use our whole platform.
This is well and truly a proud moment for everyone here at Never Offside.
When asked about the partnership, Patric Skoglund, Head of Markets at LIF, said this:
"For us, this project is about simplifying our operations and making the LIF brand available to our fans and followers at all times. Being a modern sports fan is a 24/7 experience, and together with Never Offside, we feel confident in being able to satisfy that need of our fans. With the Never Offside platform, comes new ways to communicate with our fans - an increasingly important part of running a club in the era of digitalisation. In addition to our fans and followers, our partner network will benefit greatly from this partnership going forward. Enhancements have been made to how we can invite partners to events and highlight special offers for our network. Through this new way of working, we will be able to provide more value to our partners."
LIF's vision and mission are in line with what we want to accomplish here at Never Offside. Having such a highly regarded club as part of our family is a great feeling and it gave us a lot of confidence not only in ourselves but also in the product and our journey as a whole.
Christer Haglund, CEO at Never Offside, expands on this:
"It is an honour for us as a company that one of Sweden's strongest and most brilliant sports brands is continuing its journey by developing its digital channels and further strengthening its identity in the Swedish market with us as a partner. After first activating its partners mainly in B2B and communication, the journey now continues with increasing its fan engagement and not least connecting partners with supporters and members. We look forward to this and promise to return with progress and success.”
The APP is currently under production and will be made available for everyone who loves LIF as soon as it is ready.
On behalf of everyone here at Never Offside, WELCOME!
Contacts:
Christer Haglund, CEO at Never Offside, christer@neveroffside.com
Patric Skoglund, Head of Markets at Leksands IF, patric.skoglund@leksandsif.se
