Having been crowned Swedish champions 17 times, Djurgården Hockey is one of Sweden's finest sports brands and all-time most successful ice hockey club. The proud club has now chosen a new path to success off the ice by partnering with Never Offside.
Following the partnership agreement, Never Offside has been made the developer and provider of Djurgården Hockey's new club app. By utilising the app, the club will experience new ways to engage its fanbase and provide value for its partners. Now, we look forward to building the club's digital arena.
"This is great fun and something we've been working on for a while. Djurgården is one of the hockey clubs that has always been at the forefront of development both on and off the ice. Despite experiencing relegation to Hockey Allsvenskan, the club is growing a lot in other areas. I am extremely impressed by the organisation that their CEO, Thomas Kraft, has built since taking the role. Rarely have I felt so secure and excited about a project like I am with this", says Christer Haglund, CEO at Never Offside.
”We have been in close dialogue with Never Offside and followed their development with strong interest, for quite some time. The Fan Group merger was an important factor in our decision-making process - it raises the overall platform potential and makes it more suitable for our total needs.
With our own tailored Djurgården Hockey club app we will be able to establish direct-line communication with all our different audiences - e.g. members, supporters, partners, season ticket holders and shareholders. The club app will be a key component in our initiative to strengthen relationships, increase engagement, improve our relevance and add more value to the entire DIF Hockey community.
We are super excited about this collaboration and can’t wait to get started!”, says Thomas Kraft, CEO of Djurgården Hockey.
Christer Haglund and Thomas Kraft
The app is currently under development and will be released to the public when ready. We are sure this partnership will bring large improvement to the opportunities Djurgården Hockey can offer to both its B2C and B2B network.
We are very excited about the future with Djurgården as part of our family here at Never Offside.
Contacts:
Christer Haglund, CEO, Never Offside, christer.haglund@neveroffside.com
Thomas Kraft, CEO, Djurgården Hockey, thomas.kraft@difhockey.se
