Hockey Allsvenskan, the second tier of ice hockey in Sweden, has agreed to sign a deal with Never Offside for the coming season. We already have ongoing partnerships with three clubs from the league; VÀsterÄs, BIK Karlskoga, and Vita HÀsten. Naturally, we are now delighted that the rest of the league will be following suit as we build their digital arena.
Never Offside are long admirers of Hockey Allsvenskan's work and we have great belief in the future of the league. Its values and mission are in line with what we deem important in order to grow and become even more professional.
We are all looking forward to working with the league and the great clubs that represent it.
The CEO of Hockey Allsvenskan, Gabriel, said this about the partnership:
"I believe Never Offside compliments what Hockey Allsvenskan wishes to accomplish. Furthermore, we share similar values and ideas about how to take the league to the next level. Every day we strive to strengthen the Hockey Allsvenskan brand, and a big part of doing this involves bringing in new opportunities to commercialise the league. Together with Never Offside, we will do just that as we continue our work to become the most liked league in Sweden".
Never Offside CEO, Christer, added to Gabriel's comment:
"We are proud that HA as a league believes in what we do and sees a future for its clubs to gather their target groups in a digital arena. HA is Sweden's third largest league in terms of size and a league with high ambitions and in great need of finding new central and local sources of revenue. Here, we can play an important role in the future of the league".
Gabriel and Christer shaking hands on the deal
Quotes from other HA customers:
Kevin Johansson, Head of Private Markets, VIK:
"VasterÄs IK was the first Swedish club to sign a deal with Never Offside and use their consumer platform. After approximately one year of working together, we can safely say that it has been a success and the right decision for our club. Any club or league at the forefront of sports should focus on the "app-first" approach. This is, in large part, what has caused the biggest international brands to be so successful. It's what has made the customer experience for companies like Spotify, Instagram, and streaming services to be as renowned as they are, and it is also what will create long-term digital relations for sports clubs."
Marie Angle, Head of Communication, BIK:
"For a few years now, we have been purposefully investing in and developing our communication in every conceivable way. We have done this in order to ensure that we can reach all our supporters and partners in an effective and relevant manner. Our partnership with Never Offside will be a big part of this and will help us enter the future of communication.â
Jakob Bengtzen, Head of Sales, BIK:
"We have been in talks with Never Offside for quite some time now, and we are convinced they will be a great fit for BIK. We are working hard to increase the loyalty of our fanbase and provide new ways for fans and partners to engage and involve themselves with the club. Never Offside will help to accelerate that process while also enhancing our digital presence and overall digital brand."
Here at Never Offside, we are super excited about this partnership and we look forward to working with more clubs from Hockey Allsvenskan.
Contacts:
Christer Haglund, CEO, Never Offside, christer.haglund@neveroffside.com
Gabriel Monidelle, CEO, Hockey Allsvenskan, gabriel.monidelle@hockeyallsvenskan.se
