The team at Never Offside is proud to announce a partnership with the Swedish speedway club, Smederna. Smederna becomes our first partnered club in speedway, and we are very excited about entering a new market and further broadening our knowledge of the industry.
Smederna is the first Speedway club to invest in its own APP for its partners and supporters. The aim is to increase revenues from both B2B and B2C markets, streamline administration and communication, and increase knowledge of their target groups. Smederna is one of the leading clubs in Swedish speedway and is now also taking the step to develop its digital arena.
When asked about why the club wanted to go in this direction and partner up with Never Offside, Thomas Devida Gutierrez, Marketing Manager at Smederna Speedway, said this:
"Speedway is a tough industry, and many colleagues have been forced to quit in recent times. As a result, we must now develop and evolve. In Eskilstuna, we have strong support from both the business community and the residents. We have a nice stadium with good commercial opportunities and a large audience, the best in Eskilstuna. Now we want to show the community that we are a modern club by enhancing our digital offers and presence."
“We are very thankful for the trust from Smederna, one of the leading clubs in the Speedway League, and our first customer in motorsport. Many see Speedway as traditional, but Smederna is ahead of many other team sports on several levels and has more good ideas for the sport and the club to continue to develop," says Christer Haglund, CEO of Never Offside.
The Smederna APP is currently under development and will be introduced later on in the season.
Contacts:
Thomas Devida Gutierrez, Marketing Manager Smederna Speedway, thomas@eskilstunasmederna.se
Christer Haglund, CEO Never Offside, christer.haglund@neveroffside.se
